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on design and other tasks

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PASCUAL BRAVO

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TALK GRAPHIC DESIGN CONTRIBUTION TO SOCIETY

GRAPHIC DESIGN CONTRIBUTION TO SOCIETY

In my page Formspring @ apoloduvalis ask me

Starting the assumption that all jobs are important how you think your work contribute to society?

What is the social function of graphic designer? Does the design is free to generate impact on the environment beyond the commercial? "The design is really integrated into society? If so, why the design is still considered a "luxury"? These are appropriate questions that relate to the perception people have about our work and their perception of what we do.

The designer must also create marketing and advertising pieces, generate opinion and contribute on issues that challenge and question what the public ( http://www.banksy.co.uk/ ), turn the public space should be involved and this So bring the design to other areas outside of allowing a commercial approach to art (http://vimeo.com/6555161 ), these expressions are valid, and that permeated the public of new lines, shapes, colors and concepts that provide the design forms of dissemination and recognition by society.

Then the designer plays an educational role. If not the designer who suggested other ways of seeing the object, to see the design evolve the consumer look Then who? Does the customer? I fear that an engineer, a doctor or a manager (some customers) have a vision about the product, but not design.

then I define some functions of the designer in society as well:

* Education * Sensitize

Collaborative

* * Innovative

All These are aesthetic features that will improve the living and quality of life of the target communities from different angles, it is necessary to think that the designer must work collaboratively with other areas (media, arts, psychology etc.), thus broadening the impact on the community.

evidence was then a social function because it can work better and helping others from our talent, for example: http://www.thehaitiposterproject.com

Then

The designer is called to serve the people, leave their comfortable desk and explore other forms of visual communication, broadening the spectrum of possibilities and encouraging close cooperation, as I said before, with other branches of knowledge. Our search for a social design will lead teamwork, in a profession that has always been classified as solitary.

interact with the community should be part of our work as designers. Recognize is how closely the aesthetic codes in neighborhoods and cities are built, so that in this way we design for people in their own language and not extracted from this, as if "those who do not understand the design" should be the problem of lack of perception of the designer. This healthy exchange of knowledge and experience will nourish both society and the designer.

Design is globalizing and influences are evident when many "believe" very clean designs Europeans or Americans, ignoring the influence of our own, everyday, apart from anything we have not even been able to materialize and local design identity.

There are good projects around the popular, and perceptions that people have in terms of graphics solutions offer their own concerns, which are based on these pieces as ours, for example: http : / / www.populardelujo.com / index.php (it is under renovation but is still good the whole idea) and thus initiate an understanding on our context.

In summary, the design must interact and be functional so that we can get parts communicating a language close to the public, while it is our responsibility to create visual impact, seeking to be useful to the society in which we we developed, ie Social Design.

developing * Entry

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SQUIRE augmented reality

Squire is redefined, it is projected, creates new readers and new content that will hand in hand with his audience and the new audience .
say people do not read, do not read that we are showing the same thing the same boring format, the same things, the same use of space, stale information that can be downloaded from the network, "0" interactivity, where competitions are trying to "send a coupon."

This poor suffer the newspapers today (Read the Colombian, world, time and many others), where the format is too big or layout is very old, do not eat or buy fonts, and no evidence who have initiated a thorough application process and management of new fonts in their publications.

For these reasons I consider pertinent to ask:

Graphic Design Can Save the press?

hear what an expert answer to this question:

Squire magazine since 2008 has made innovations in the front line, first with his typographic covers s and aesthetics particular, the handling of typography and space in its content and now with augmented reality.

AND WHAT IS THAT OF AUGMENTED REALITY AND HOW DO I GET?

Robert Downey Junior is sitting on a BDI or QR Code this code to put in front of the webcam and then download a software page squire can see the actor in action, talking and interacting, as the scenario varies with the position in which position the magazine.
Within the publication there are several items that have the same code words that we will see action in many sections.

Those who do not know or do not know what content will squire, is a publication "for men" with more items, more music, original design, more brains and less boobs of which we are accustomed magazines as Don Juan in Colombia, which is a mixture and squire playboy.

No more to add for now I leave you with a video demonstration of what the codes QR Code in a printed magazine.