In an effort not to exclude the stage of alcoholic beverages, Minerva Brewing Company has launched its brands and Purple Salamander Hand, which are aimed at gay audiences in Mexico and the world, reported the Chronicle website. The demand for beer has crossed the Mexican border. Thus, countries like Colombia, United States, Japan and Spain and enjoy its 100% malt and citrus floral taste and offers.
"We went to the market with respect and with the idea of \u200b\u200boffering a product aimed at the gay and lesbian community," said Dario Rodriguez Wyler, Warehouse Manager Commercial 12.
worth noting that since January 10, 2011 already 12,000 bottles were sold. "The bottle label is designed so that it can be easily detached and cover as an emblem of gay pride," he added.
drinks were launched on 10 January 2011, a week later, had already sold 12,000 bottles.
"We went to the market with respect and with the idea to offer a product aimed at the gay and lesbian community, which has been ignored for a long time, but it is important and very demanding, "said Dario Rodriguez Wyler, Warehouse Manager Commercial 12.
"The bottle label is designed so that it can be easily detached and cover as an emblem of gay pride," he added. Currently, both the Salamander as the Purple Hand Beer began to be distributed to restaurants in Guadalajara, Puerto Vallarta, Los Cabos and Mexico City.
These products are made entirely with organic malt and honey, which according to the manufacturers give a special citrus flavor that responds to the taste of this age Dario Rodriguez said Wyler, founder of the two brands launched by the Minerva Brewery, located in Jalisco (Mexico).
"It was a big challenge, tell us we are very brave to develop the only beverage in the world exclusively for this sector has been always interesting and poorly attended," the company said.
beer distribution began in Mexico in January 2011 and almost sold out in record time the first batch of 500 boxes. "We do not think ever that beer was so successful nationally, we have received calls from Colombia and other countries of Central and South America and even in Miami, United States, concerned in our product, "Rodriguez said Wyler.
the bottle labels are based on representative colors of the gay community and seek to create a "sense of belonging and equality." The company announced that as part of this project is planned to market the two brands of wine (one red and one more pink), which will be launched next year.
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